PDF Service dominant Logic 2025 ResearchGate
Ibicumuro N Ibyaha Birica Nov 1 2016 nbsp 0183 32 Full Length Ar ticle Service dominant lo gic 2025 Stephen L Vargo a RobertF Lusch b a Universi ty of Hawai i at M noa Shidler College of Business 2404 Maile Way Honolulu HI 96822
Institutions And Axioms An Extension And Update Of EconPapers, Institutions and axioms an extension and update of service dominant logic Stephen L Vargo svargo hawaii edu and Robert F Lusch rlusch email arizona edu Additional contact information Ibicumuro N Ibyaha Birica
Vargo S L amp Lusch R F 2016 Institutions And Axioms An
Vargo S L amp Lusch R F 2016 Institutions and Axioms An Extension and Update of Service Dominant Logic Journal of the Academy of Marketing Science 44 5 23
Institutions And Axioms An Extension And Update Of Service dominant , Service dominant logic continues its evolution facilitated by an active community of scholars throughout the world Along its evolutionary path there has been increased recognition of the need for a crisper
Vargo S L And Lusch R F 2016 Institutions And Axioms An Extension
Vargo S L And Lusch R F 2016 Institutions And Axioms An Extension , Vargo S L and Lusch R F 2016 Institutions and Axioms An Extension and Update of Service Dominant Logic Journal of the Academy of Marketing Science 44 5 23
IBICUMURO N IBYAHA BIRICA
Institutions And Axioms An Extension And Update Of Service
Institutions And Axioms An Extension And Update Of Service Service dominant logic continues its evolution facilitated by an active community of scholars throughout the world Along its evolutionary path there has been increased recognition of the need for a crisper
IBICUMURO N IBYAHA BIRICA
Mar 1 2017 nbsp 0183 32 During the last decade service dominant S D logic 1 has taken a series of significant theoretical turns 2 has had foundational premises modifi Service dominant Logic 2025 ScienceDirect. Jan 1 2016 nbsp 0183 32 Author s Stephen L Vargo Robert F Lusch Publication date Print July 2015 Journal Journal of the Academy of Marketing Science Publisher Springer Nature Siegfried Centennial Chair of Marketing and Supply Chain Management University of Oklahoma Cited by 107 743 Marketing Theory Marketing Strategy Service Dominant Logic Value Co creation
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